WHO ARE WE?

As a group of agency units of Prudential Assurance Company Singapore (Pte) Limited, we aim to tirelessly protect the interests of our clients and to genuinely groom our next generations of leaders.

Established in 2016, Assets Prestige Alliance (APA) aspires to safeguard the assets of our clients and to cultivate future leaders in the financial industry. Over the years, APA has grown to become a multiple award-winning and industry-recognised financial consultancy firm in Singapore, serving tens of thousands of Singaporeans.